In 2022, sending a parcel across Malaysia still felt like an act of faith. You'd book a pickup, get a window that meant nothing, and refresh a tracking page that hadn't updated since the parcel left the warehouse. When it went wrong — and it did, often — the support line led to a chatbot that didn't actually know anything.
We thought it didn't have to be like that. Not in a country with the infrastructure Malaysia has. Not in a region as wired-up as ASEAN. The technology to do this well already existed. The discipline to actually do it didn't.
So we started Send A Parcel out of a shophouse in Butterworth, with three vans and an obsession with one number: on-time rate. If a parcel was promised by 6pm, it arrived by 6pm. If we missed, we refunded. We picked up the phone. We told customers the truth, even when it hurt.
That obsession scaled. Three vans became thirty. Thirty became a fleet. We expanded to Klang Valley, then Johor, then the East Coast. We built our own tech stack because nothing on the market did what we needed. We opened a hub in Kuching, then Kota Kinabalu. We started flying parcels internationally.
Today, Send A Parcel moves over 12,000 parcels daily across 247 hubs in every Malaysian state and federal territory. We still pick up the phone. We still tell the truth. And our on-time rate — audited monthly, published publicly — still sits at 98.7%.
This is what we built. The rest is still being built.